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This app visualises the truth that you need to know behind food packaging.

The average supermarket is packed full of products, and each one comes with a nice story. A lot of these stories are too good to be true. So, what you really expect is not always what’s in there. The food packaging is full of persuasive words like, fat-free, low in sugar, or even fresh or ultra-natural. Their words sound super healthy, right? But it’s hard to know what the best choice is for you as a consumer.

By all the marketing strategies and claims around health benefits, temptation is always around the corner. I want to help the consumer by visualizing and translating the packing with a tool that’s called: WHAT THE PACK? This app will show you, with Augmented Reality, the honest and accurate information that you need to know and makes it easier to see what’s behind the packaging.